Website Content
Writing for Law Firms

Pillar & Scroll specialises in marketing for law firms, bringing a unique understanding of the legal industry to your website content. Our expertise ensures that your content resonates with your target audience, reflects your firm’s values and stands out in the competitive legal landscape. We offer unlimited revisions, a satisfaction guarantee and a comprehensive package that includes all the elements needed for a professional online presence.

Our Legal Marketing Experts play a crucial role in ensuring your website content is distinct, tailored to your market and appealing to potential clients. Their involvement includes the following:

• Conducting an in-depth interview with you and your team to develop a content strategy that aligns with your firm’s ambitions, culture and goals.
• Crafting compelling content that showcases your expertise and speaks directly to your ideal clients’ needs.
• Presenting and explaining the proposed content, making informed recommendations and discussing the potential impact of any changes or requests.
• Addressing any questions or concerns about the content creation process and the finished product.
• Providing follow-up support for additional content elements, such as blog posts or social media content.

Their industry knowledge and experience ensure that every aspect of your website content is optimised for the legal market, setting your firm apart from the competition.

Unlike generic content-writing services, our process is specifically tailored for law firms. We understand the nuances of legal marketing and the importance of projecting professionalism and trustworthiness. Our service includes expert legal marketing guidance, a step-by-step collaborative process and SEO optimisation. Additionally, we offer unlimited revisions to ensure you’re completely satisfied with the final result.

We offer unlimited revisions as part of our service. Our goal is to create content you’re proud of, so we’ll work with you until you’re completely satisfied. After the initial draft, we’ll refine the content based on your feedback. This iterative process ensures the final content accurately represents your law firm’s identity and meets your expectations.

You’ll receive the following:

• A strategic site map outlining your website’s structure
• Professionally written and edited content for each agreed-upon page (typically 350–450 words)
• Formatted Microsoft Word or Google documents with proper formatting, headings and links
• SEO optimisation, including page titles, meta descriptions and recommended URLs
• Complimentary copy for all ‘Index’ pages

Our content-writing process usually takes 2-3 weeks from start to finish. This includes the following:

• Initial consultation and briefing
• Information gathering and lawyer interviews
• Creation of the first draft (about 1-2 weeks following each interview)
• Revision rounds based on your feedback (1–2 weeks, depending on the number of revisions)
• Finalisation and delivery of all content

We pride ourselves on efficiency while ensuring we take the necessary time to create content that truly represents your firm.

Absolutely! We specialise in crafting content for a wide range of legal practice areas and expertise. Our team includes legal marketing experts and non-practising lawyers who understand the nuances of different legal specialties. We conduct in-depth interviews with your practice group leaders to ensure an accurate and authentic representation of your services. Whether you’re a general practice firm or a boutique specialising in specific areas of law, we can create compelling content that highlights your expertise and appeals to your target clients.

We offer a satisfaction guarantee. If you’re not entirely satisfied with the content, you can request a full refund within three business days of receiving your first draft of a single piece of content (either a lawyer profile or an expertise page). After this stage, we’re confident that we’ll be on track to meet your expectations. Our aim is to create content that both you and your firm will be proud of, and we’re committed to working with you until you’re completely satisfied with the result.

Our content-writing service includes standard SEO optimisation. This means the following:

• We conduct keyword research to identify relevant terms for your practice areas and location.
• We naturally incorporate these keywords into your content, headings and meta descriptions.
• We create SEO-friendly page titles and URLs.
• We structure content with appropriate headings (H1, H2, etc.) to improve readability and SEO.
• We ensure content is the right length—comprehensive yet concise—as preferred by search engines.
• We implement a strategic internal linking structure to improve website navigation and distribute page authority across your site.

Remember, while we optimise for search engines, our primary focus is creating high-quality, informative content that resonates with your human readers and potential clients.