Description
Are you caught between ‘Contact Our Team’ and ‘Speak to our lawyers’? Let’s decide, once and for all.
In Part 1 of this live training series, we used AI to capture how your firm should sound – formal or conversational, technical or accessible, authoritative or approachable.
In Part 2, we will set clear standards for law firm’s marketing content. From job titles to practice areas, dates to phone numbers, we’ll nail down those everyday terminology decisions that showcase your firm’s attention to detail.
Why This Matters
- Build trust through precise, consistent terminology that reflects your professionalism
- Save hours of back-and-forth about standard terms and references
- Give your team clear rules for common marketing decisions
- Show clients the same attention to detail in marketing that you bring to legal work
What We'll Cover In 15 Minutes
- Setting firm-wide standards for referring to your people and services
- Creating clear rules for dates, times, and contact information
- Establishing consistent terminology across all communications
- Making these standards easy for everyone to follow
- Training AI tools to maintain your standards
What You'll Walk Away With
Practical tools for:
- Making consistent terminology decisions that stick
- Building standards your whole team can follow
- Training your AI tools to maintain your preferences
- Creating content that reflects your firm’s precision
This live training session is perfect for anyone who’s tired of having the same conversations about terminology and consistency. If you’re responsible for maintaining standards across your firm’s marketing materials – this session is designed for you.
Event Details
- Tuesday, 10 December at 12:00 pm AEDT
- 15 minutes of training + 15 minutes for questions
- Zoom (link provided following registration)
- Free
- Recording: We'll record the training portion (but not the Q&A, so you can ask anything)
- Bonus: You'll get our template and AI prompts for maintaining consistent standards
