Background
Background
Paul Evans is a legal marketing expert with extensive experience helping lawyers build their practices.  

As the CEO of Pillar & Scroll, Paul is dedicated to driving the company’s growth strategy, leveraging his extensive expertise in marketing for Entrepreneurial Law firms.

Following his in-house marketing career, which included leading marketing teams in two of Australia’s fastest-growing commercial law firms, Paul founded Toro Digital. In a matter of a few years, Toro Digital became Australia’s leading marketing agency for mid-sized law firms. 

His journey with Toro Digital ignited his passion for helping leaders in Entrepreneurial Law Firms thrive in an ultra-competitive landscape.  The need to produce high-quality deliverables, quickly, became the genesis of Pillar & Scroll. 

Paul’s extensive career has seen him work with thousands of lawyers, giving him a unique understanding of the challenges and opportunities lawyers and law firms face. 

His approach is often described as creative, strategic, and action-oriented. As a business owner, his approach to marketing is the same one he takes with clients — ensure that any time or financial investment is reserved for activities that make a meaningful impact on the business.

Background

In his early career in law firms, Paul used his mix of marketing, design, and technology skills to support marketing strategies that focused on relationships, reputation, and referrals.  He gained valuable experience working at firms that did things differently, which shaped his creative approach to helping busy lawyers maximise the limited time they have for marketing and business development action.

Work experience

Legal marketing speaker

Paul is a regular speaker at industry events, where he provides actionable insights into marketing entrepreneurial law firms. His presentations are known for their practicality, engaging style, and unique perspective, which he draws from his extensive experience in the legal industry.